SHERRY BOISVERT, President and Founder
Sherry is a passionate corporate communications leader with more than twenty years of experience achieving strong business results across a multitude of industries and geographies. She is skilled in strategic communications planning, media relations, internal communications, CSR, crisis communications, media training and coaching, social media, brand development, and digital storytelling.
Prior to founding SB Communications in 2017, Sherry held managerial and executive-level positions at small, mid-sized, and large Toronto-based agencies, some of whom include Citizen Relations, NATIONAL and APEX Public Relations. Sherry brings her extensive experience developing communications for strategic transactions, including mergers & acquisitions, IPOs and corporate bankruptcies, new product launches and award-winning thought leadership campaigns to her role with SB Communications. Throughout her career, Sherry has successfully developed and implemented high-visibility campaigns in the national, international and regional media for a variety of large, blue chip clients as well as start-ups and mid-sized companies. She has also conducted campaigns on behalf of non-profit organizations and special interest groups. Some of the high profile clients Sherry has represented include RBC, Scotiabank, BlackRock, Searchlight Capital, BLG LLP, Russian Federation, IKEA, IBM, HP Canada, Loblaws, General Mills, Marriott, Emirates Airlines and many more. Sherry lives in Toronto with her partner and her puppy Peaches. She loves the beach, modern art and her morning cup of coffee. |